Comments on: Metal bands and smart marketing

By: Metal bands and smart marketing

Metal bands and smart marketing — Wed, 26 Nov 2008 14:13:00 +0000

[...] READ THE FULL STORY [...]

By: Viking level escalates: Amon Amarth confirmed | hell bent for wacken | 3 aussies at WOA '08

Sat, 04 Oct 2008 15:25:19 +0000

[...] awesome in Perth in January… can’t believe that was over 10 months ago. We bought tshirts and I was blown away by how smart their label was. The DVD of their 2006 Wacken set was killer. And hey, viking metal. Vikings, I mean… how cool is [...]

By: Trent shows ‘em how it’s done « enter the goatlady

Trent shows ‘em how it’s done « enter the goatlady — Sun, 09 Mar 2008 13:52:37 +0000

[...] knows by now the traditional record industry’s dead, yeah? I talked a bit about how impressed I was with the gear we ordered from Amon Amarth a while back, their record company actually seems quite switched on. Radiohead had this great idea [...]

By: Les Ritchin

Les Ritchin — Sat, 19 Jan 2008 23:49:12 +0000

I think you’ve picked up on a trend here Kay. Everyone you’ve mentioned has better “music credentials” than no-talent ass-clowns like Britney, and I think that because they are all about the music, rather than pandering to what some record company says will sell more albums; they are naturally inclined to think of smart ways to get in touch directly with their fan base. Britney et al are manufactured images – these guys are the real deal and I think it shows in the “realness” of the way they market themselves.